Special thanks to Steve and Judy for hosting and contributing to this in-person meeting, and providing brunch beforehand!
Agenda
- Review WWWs
- Norwescon
- Criteria for Success
- Trifold
- Global strategy planning
- March newsletter
- Vision statement on main page
- Next time consider fundraising conversation
- Next time do some role playing
WWWs from last time
- Shelley
- Call Powells re "Parable of the Sower" books ... Brandon did it
- Service preparation ... done
- Make the soup
- Make the Salad
- Make the juice
- Brandon
- Make new signs ... not yet
- Clean the house ... done
- Ben
- Update main page with vision statement ... not yet
NorWesCon
Defining success
- What is the purpose of outreach?
- Finding people who share our values and interests
- So they can join and help us out
- Allow us to pursue more foci, look after different events better, plan farther ahead, etc.
- Performance indicators
- Number of people on the business calls
- Number of people pledging financial support
- Number of people who are active in a working group
- Active in a working group = Participating in weekly meetings (of some kind) and taking WWWs between them
- Goals for NorWesCon
- Double our attendance on business calls (3 more ppl)
- 10 ppl signed up who claim they'll be on the calls
Experiments
- Free Tee Shirt ... first 20 tee shirts free
- Perplexing signs that will motivate people to talk with us
- In contrast to entertainment we are interested in concrete action
- Would you like to help make science fiction real? Communicator/flip phone
- Hovering RC helicopter
- What do you do that is on purpose?
- Showing the video, possibly on a larger screen
The engagement funnel
- I know your name; Anyone we talk to gets counted on the post-it
- I know your mission & values; Gets the trifold and has a conversation about mission and values
- I like your mission & values; Name & email on a list
- I'll give a donation in exchange for the book/tee shirt; We write their name on our list of $$
- I might get involved with your organization; Name & email on a list with checkbox for tryout call
- I will test drive involvement with your organization; Count them being on a call
- I will be regularly involved with your organization; Count them on 4 calls
Strategies for moving from one level to another
- From 0 to 1: "I know your name"
- signs w/ our name on it
- trifold & tee shirt giveaways
- From 1 to 2: "I know your mission & values"
- talking w/ other tablers
- stickers!
- tee shirt giveaways w/ req that you have to wear it
- neat stuff going on at our booth to draw ppl in
- From 2 to 3: "I like your mission and values"
- talk about why ppl are doing what they're currently doing in life
- ask what part of this they resonate with
- Get them to talk about their values, then say, "we're kindred."
- From 3 to 4: "I'll give a donation in exchange for the book/tee shirt"
- Have a statement of what 3-4 projects the money will go toward:
- Ecovillage promotion at the Earth Day event
- SolSeed promotion at the next science fiction convention
- SpaceWiki.org & space industry outreach
- Incubator for space start-up companies
- From 4 to 5: "I might get involved with your organization"
- From 5 to 6: "I will test drive involvement with your organization"
- From 6 to 7: "I will be regularly involved with your organization"
Index of seriousness:
- We can take money and donations
Trifold language
- removed some unneeded phrases
WWWs
- Shelley will assess cost and amount of work required to set up a PayPal donation system; will set up if <1 hour and <$100
- Ben will complete Trifold and print 150 of them by next weekend
- Brandon will create signs for review at next meeting
- Brandon will get us an Earth Day booth by next weekend
- Ben will get some ideas together for March newsletter by next weekend