Special thanks to [[Steve]] and [[Judy]] for hosting and contributing to this in-person meeting, and providing brunch beforehand!
== Agenda ==
* Review WWWs
* Norwescon
** Criteria for Success
** Trifold
* Global strategy planning
* March newsletter
* Vision statement on main page
* Next time consider fundraising conversation
* Next time do some role playing
== WWWs from last time ==
* [[Shelley]]
** Call Powells re "Parable of the Sower" books ... Brandon did it
** Service preparation ... done
*** Make the soup
*** Make the Salad
*** Make the juice
* [[Brandon]]
** Make new signs ... not yet
** Clean the house ... done
* [[Ben]]
** Update main page with vision statement ... not yet
== NorWesCon ==
=== Defining success ===
* What is the purpose of outreach?
** Finding people who share our values and interests
** So they can join and help us out
** Allow us to pursue more foci, look after different events better, plan farther ahead, etc.
* Performance indicators
** Number of people on the business calls
** Number of people pledging financial support
** Number of people who are active in a working group
*** Active in a working group = Participating in weekly meetings (of some kind) and taking WWWs between them
* Goals for NorWesCon
** Double our attendance on business calls (3 more ppl)
** 10 ppl signed up who ''claim'' they'll be on the calls
=== Experiments ===
* Free Tee Shirt ... first 20 tee shirts free
* Perplexing signs that will motivate people to talk with us
** In contrast to entertainment we are interested in concrete action
** Would you like to help make science fiction real? Communicator/flip phone
* Hovering RC helicopter
* What do you do that is on purpose?
* Showing the video, possibly on a larger screen
=== The engagement funnel ===
* I know your name; Anyone we talk to gets counted on the post-it
** I know your mission & values; Gets the trifold and has a conversation about mission and values
*** I like your mission & values; Name & email on a list
**** I'll give a donation in exchange for the book/tee shirt; We write their name on our list of $$
***** I might get involved with your organization; Name & email on a list with checkbox for tryout call
****** I will test drive involvement with your organization; Count them being on a call
******* I will be regularly involved with your organization; Count them on 4 calls
Strategies for moving from one level to another
* From 0 to 1: "I know your name"
** signs w/ our name on it
** trifold & tee shirt giveaways
* From 1 to 2: "I know your mission & values"
** talking w/ other tablers
** stickers!
** tee shirt giveaways w/ req that you have to wear it
** neat stuff going on at our booth to draw ppl in
* From 2 to 3: "I like your mission and values"
** talk about why ppl are doing what they're currently doing in life
** ask what part of this they resonate with
** Get them to talk about their values, then say, "we're kindred."
* From 3 to 4: "I'll give a donation in exchange for the book/tee shirt"
** Have a statement of what 3-4 projects the money will go toward:
***Ecovillage promotion at the Earth Day event
***SolSeed promotion at the next science fiction convention
***SpaceWiki.org & space industry outreach
***Incubator for space start-up companies
* From 4 to 5: "I might get involved with your organization"
* From 5 to 6: "I will test drive involvement with your organization"
* From 6 to 7: "I will be regularly involved with your organization"
Index of seriousness:
* We can take money and donations
=== Trifold language ===
* removed some unneeded phrases
== WWWs ==
* Shelley will assess cost and amount of work required to set up a PayPal donation system; will set up if <1 hour and <$100
* Ben will complete Trifold and print 150 of them by next weekend
* Brandon will create signs for review at next meeting
* Brandon will get us an Earth Day booth by next weekend
* Ben will get some ideas together for March newsletter by next weekend