This was a session at Sol 2013.
Participants
Discussion
- Project ideas
- Spend $5 on a combination of AdWords (at 5 cents a click) that would be attractive and specifically targeted at us
- Start by having a simple webpage that describes the SolSeed Movement and has a Join Us button
- Then hire a graphic designer to articulate our vision and direct the ads to that webpage
- See how many people click the Join Us button on the webpage
- Hypothesis: If we can reach the right people, we can get them on board without having to go through a long funnel of engagement
- Try including a "No thanks" button that takes you to a list of possible reasons why, and/or a comment field for them to explain why
- Create prettier ads with images
- Example: "When you hear 'freefall,' do you think" (graph of stock market crash) "or" (floating astronaut)
- Possibly a second phase of the above idea where we optimize the ads that point to the webpage
- Experiment with variations on the wordsmithing
- Paper advertising in Portland?
- Possible hypothesis: We can get people to try out an event at the Seed Village
- Playbill style or a sheet with tearoff strips?
- Optimize the entry point through the Earthseed page on Wikipedia?
- Get Freeman Dyson to advertise us?
- Learning should be cheap in both time and money
- Brandon would like to get to the point where we're doing at least one experiment a day
- Ben is worried about experiments that last hours to a day being not as useful per unit time
- WWWs (by next work bee call)
- Eric: Propose a description for the first test webpage
- Ben: Propose a set of AdWords that have high enough search volume (using the Google Keyword tool) and are pointed in our direction
- Brandon: Set up the analytics