This was a session at [[Sol 2013]].
== Participants ==
* [[Brandon]] (convener)
* [[Ben]]
* [[Eric]]
== Discussion ==
* Project ideas
** Spend $5 on a combination of AdWords (at 5 cents a click) that would be attractive and specifically targeted at us
*** Start by having a simple webpage that describes the [[SolSeed Movement]] and has a Join Us button
*** Then hire a graphic designer to articulate our vision and direct the ads to that webpage
*** See how many people click the Join Us button on the webpage
*** Hypothesis: If we can reach the right people, we can get them on board without having to go through a long funnel of engagement
*** Try including a "No thanks" button that takes you to a list of possible reasons why, and/or a comment field for them to explain why
** Create prettier ads with images
*** Example: "When you hear 'freefall,' do you think" (graph of stock market crash) "or" (floating astronaut)
*** Possibly a second phase of the above idea where we optimize the ads that point to the webpage
*** Experiment with variations on the wordsmithing
** Paper advertising in Portland?
*** Possible hypothesis: We can get people to try out an event at the [[Seed Village]]
*** Playbill style or a sheet with tearoff strips?
** Optimize the entry point through the Earthseed page on Wikipedia?
** Get Freeman Dyson to advertise us?
* Learning should be cheap in both time and money
** Brandon would like to get to the point where we're doing at least one experiment a day
** Ben is worried about experiments that last hours to a day being not as useful per unit time
* WWWs (by next work bee call)
** Eric: Propose a description for the first test webpage
** Ben: Propose a set of AdWords that have high enough search volume (using the [https://adwords.google.com/o/KeywordTool Google Keyword tool]) and are pointed in our direction
** Brandon: Set up the analytics