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Opportunity Sketch
Get passers by to accept being videoed for U-tube performing the SolSeed Creed.
Outcomes
- Increased awareness of SolSeed through talking to members of the public (people on the street) about SolSeed.
- Videos are available for use in promoting SolSeed.
Impact
- Increased awareness of SolSeed.
- Increased impact of other promotions through use of videos
Cost
$1000
20 hrs
Steps
- Make SolSeed T-shirts
- Make videos of ourselves wearing the T-shirts and saying the creed with feeling
- Set up outdoor studio in a carefully chosen location with
- lots of pedestrian traffic
- very nearby, out-of-the-path, natural and beautiful backdrop
- Outdoor studio should include a privacy booth for changing into the T-shirts
- A sign-up table with video release forms and an explanatory backdrop
- Multiple cameras on tripods and a good outdoor microphone
- A computer that is hooked to all cameras and the microphone so that each subject's video can be spliced together into a single video while they wait.
- After each day of shooting, post the videos to a SolSeed U-tube channel.
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